Silvana Restrepo

Experience & Business Design Strategist

LinkedIn

About

A seasoned Experience & Business Design Strategist with over 20 years of global experience, Silvana excels at transforming strategic vision into operational excellence and customer-centric solutions. She architects connected ecosystems, leveraging technology to amplify engagement and drive innovation, resulting in robust business frameworks that deliver significant growth outcomes. Silvana's expertise spans diverse industries, consistently turning business potential into market advantage.

Work Experience

Business Partner

Globant

Jan 2023 - May 2024

ES

Directed enterprise-scale transformations for multinational organizations through strategic design integration, optimizing product governance and enhancing customer loyalty.

  • Unified product governance across 70 global entertainment venues, preserving location-specific innovation and ensuring consistent brand experience.
  • Transformed transactional interactions into strategic relationship assets by designing and implementing a comprehensive loyalty platform.
  • Elevated operational intelligence for a retail conglomerate through strategic technology talent allocation, optimizing resource utilization and efficiency.

Experience Designer

Globant

Jan 2020 - Dec 2023

ES

Implemented experience frameworks across healthcare, hospitality, and consumer sectors, driving tangible results and enhancing user journeys.

  • Merged physical environments with digital journeys for a Middle Eastern wellness initiative, significantly enhancing user engagement and accessibility.
  • Streamlined clinical workflows for a healthcare organization, improving precision and efficiency in surgical care delivery.
  • Designed and deployed comprehensive experience frameworks that improved user satisfaction across diverse sectors.

Business Engagement Lead

Centre for the Fourth Industrial Revolution

Jan 2019 - Dec 2020

CO

Connected emerging technologies with governance models between public policy and industry, driving strategic alignment and innovation.

  • Developed and implemented prioritization methodologies, aligning technology initiatives with strategic public policy goals.
  • Unified stakeholder frameworks, fostering cross-sector collaboration and streamlining communication for complex projects.
  • Designed comprehensive governance approaches for emerging technologies, ensuring responsible and effective implementation.

Strategic Design Director

DESIGNIT (WIPRO)

Jan 2018 - Dec 2019

CO

Led a multidisciplinary team of 20+ designers, transforming market complexity into actionable solutions that expanded company reach.

  • Led a multidisciplinary team of 20+ designers, fostering a collaborative environment that delivered innovative solutions.
  • Transformed complex market challenges into actionable design solutions, directly contributing to the company's expansion into new markets.
  • Drove strategic design initiatives that enhanced client engagement and project success rates.

Marketing Director

Grupo Éxito

Jan 2016 - Dec 2018

CO

Orchestrated innovative marketing solutions for 32 shopping malls through strategic partnerships and digital integration.

  • Orchestrated innovative marketing solutions across 32 shopping malls, significantly enhancing customer engagement and brand presence.
  • Drove marketing success through strategic partnerships and seamless digital integration, optimizing campaign reach and effectiveness.
  • Implemented data-driven marketing strategies that improved promotional effectiveness and customer loyalty.

Business Intelligence Manager

Industrias Haceb

Jan 2013 - Dec 2016

CO

Led business intelligence initiatives to drive data-driven decision-making and improve operational efficiency for a manufacturing company.

  • Developed and implemented BI strategies, providing actionable insights that supported strategic business decisions.
  • Managed data analysis and reporting processes, improving data accessibility and accuracy for key stakeholders.
  • Collaborated with cross-functional teams to identify business needs and translate them into data requirements, enhancing organizational intelligence.

Education

Executive Leadership

Wharton University

Jan 2019 - Dec 2019

Philadelphia, PA, US

Design Leadership

Cooper Professional Education

Jan 2019 - Dec 2019

San Francisco, CA, US

Innovation & Future Thinking

Instituto Europeo di Design

Jan 2017 - Dec 2017

Milan, Lombardy, IT

Marketing

EAFIT University

Jan 2004 - Dec 2006

Medellín, Antioquia, CO

Business Administration

EAFIT University

Jan 1997 - Dec 2001

Medellín, Antioquia, CO

Projects

Product Harmonization - Parques Reunidos

Jan 2023 - Dec 2023

Focused on Catalog Harmonization for Entertainment & Theme Parks in Europe.

Experience Ecosystem - Kayanee

Jan 2023 - Dec 2023

Focused on Physical-Digital Integration for a Wellness & Lifestyle initiative in the Middle East.

Knowledge Systems - Globant X

Jan 2022 - Dec 2022

Focused on Advanced Intelligence Collaboration in Software Development, globally.

Surgical Vision Platform - J&J

Jan 2022 - Dec 2022

Focused on Precision Experience Design for Healthcare Technology in the United States.

Hospitality Design - Nomade

Jan 2021 - Dec 2021

Focused on Digital Concierge for Wellness Hospitality in Latin America.

Dynamic Pricing - Danone

Jan 2021 - Dec 2021

Implemented a Smart Pricing System for Consumer Packaged Goods in South America.

Policy Frameworks - C4IR

Jan 2020 - Dec 2020

Focused on Governance Innovation for Economic Development in Latin America.

Neuroeconomics - TIGO-MILLICOM

Jan 2011 - Dec 2011

Focused on Behavioral Pattern Recognition for Telecommunications in Latin America.

Skills

Strategic Capabilities

  • Experience Architecture
  • Cross-Cultural Navigation
  • Market Expansion Strategy

Technology & AI

  • Digital Acceleration
  • Emerging Tech Integration
  • AI Product Development

Experience Design Capabilities

  • Business System Engineering
  • Integrated Experience Creation
  • Resonant Interface Development