A seasoned Experience & Business Design Strategist with over 20 years of global experience, Silvana excels at transforming strategic vision into operational excellence and customer-centric solutions. She architects connected ecosystems, leveraging technology to amplify engagement and drive innovation, resulting in robust business frameworks that deliver significant growth outcomes. Silvana's expertise spans diverse industries, consistently turning business potential into market advantage.
Business Partner
Globant
Jan 2023 - May 2024
ES
Directed enterprise-scale transformations for multinational organizations through strategic design integration, optimizing product governance and enhancing customer loyalty.
Experience Designer
Globant
Jan 2020 - Dec 2023
ES
Implemented experience frameworks across healthcare, hospitality, and consumer sectors, driving tangible results and enhancing user journeys.
Business Engagement Lead
Centre for the Fourth Industrial Revolution
Jan 2019 - Dec 2020
CO
Connected emerging technologies with governance models between public policy and industry, driving strategic alignment and innovation.
Strategic Design Director
DESIGNIT (WIPRO)
Jan 2018 - Dec 2019
CO
Led a multidisciplinary team of 20+ designers, transforming market complexity into actionable solutions that expanded company reach.
Marketing Director
Grupo Éxito
Jan 2016 - Dec 2018
CO
Orchestrated innovative marketing solutions for 32 shopping malls through strategic partnerships and digital integration.
Business Intelligence Manager
Industrias Haceb
Jan 2013 - Dec 2016
CO
Led business intelligence initiatives to drive data-driven decision-making and improve operational efficiency for a manufacturing company.
Executive Leadership
Wharton University
Jan 2019 - Dec 2019
Philadelphia, PA, US
Design Leadership
Cooper Professional Education
Jan 2019 - Dec 2019
San Francisco, CA, US
Innovation & Future Thinking
Instituto Europeo di Design
Jan 2017 - Dec 2017
Milan, Lombardy, IT
Marketing
EAFIT University
Jan 2004 - Dec 2006
Medellín, Antioquia, CO
Business Administration
EAFIT University
Jan 1997 - Dec 2001
Medellín, Antioquia, CO
Product Harmonization - Parques Reunidos
Jan 2023 - Dec 2023
Focused on Catalog Harmonization for Entertainment & Theme Parks in Europe.
Experience Ecosystem - Kayanee
Jan 2023 - Dec 2023
Focused on Physical-Digital Integration for a Wellness & Lifestyle initiative in the Middle East.
Knowledge Systems - Globant X
Jan 2022 - Dec 2022
Focused on Advanced Intelligence Collaboration in Software Development, globally.
Surgical Vision Platform - J&J
Jan 2022 - Dec 2022
Focused on Precision Experience Design for Healthcare Technology in the United States.
Hospitality Design - Nomade
Jan 2021 - Dec 2021
Focused on Digital Concierge for Wellness Hospitality in Latin America.
Dynamic Pricing - Danone
Jan 2021 - Dec 2021
Implemented a Smart Pricing System for Consumer Packaged Goods in South America.
Policy Frameworks - C4IR
Jan 2020 - Dec 2020
Focused on Governance Innovation for Economic Development in Latin America.
Neuroeconomics - TIGO-MILLICOM
Jan 2011 - Dec 2011
Focused on Behavioral Pattern Recognition for Telecommunications in Latin America.
Strategic Capabilities
Technology & AI
Experience Design Capabilities